Shalin Kläre

Brands: TikTok Deutschland, VOX/ RTL Entertainment, MVMT, SIKSILK, Davidoff Agencies: WeAreSocial, La Red, Pixelpark → Content & consulting, meaning: • Social media marketing • Analysis and content strategy • Concept and ideas • Content creation (copy, photo, short video/ reel)

• Adapting and executing Global influencer strategies across the European market • Scouting & research • Influencer campaign management • Budget negotiation • Ideation & briefing

• Responsibility for off- and online community activities GSA/ DACH region (social media, community groups and events) • Development of strategy and conceptional initiatives • Ambassador/ influencer/ creator relationship management and community building • Creating sentiment analysis and reports via social monitoring tool Talkwalker

La Roche-Posay, L'Oréal GmbH • Social media management (facebook, Instagram), concept/text, editorial plan, strategy, reporting and analysis → http://bit.ly/3n2f4S8 • Concept branded content platform "Monsterthek", storytelling-->audio books, storyboard video concept and illustration →http://bit.ly/3JpNGoj → Award winner 2017 (DDA category: Branded Content Platform, ANNUAL MULTIMEDIA AWARD) Fanta, Coca-Cola GmbH • Snapchat stories, @fanta_de Freixenet • Facebook community management • Editorial writing

• Concept Social Media for La Roche-Posay DE auf Facebook • Social Media - and Community-Management • Editorial planung, creation, text, ideation, concept • Strategy (Reporting, Trends, channels) • Snapchatstories for Fanta DE, Coca-Cola GmbH • Branded Content development • Storyboard- and Scribble

• Facebook La Roche-Posay Deutschland und Österreich • Social Media Management, Erstellung Text und Idee • Mercedes-Benz, Grobkonzeptmitentwicklung der Mercedes EvoBus Branded Community

Duales Studium bei Razorfish Frankfurt | London | Berlin. Einsatz im operativen Projektbereich. Schwerpunkt der Ausbildung: Projektmanagement, Media und Strategie. Besonders hervorzuhebende Kundenprojekte: Audi, DHL, McDonald's und Tourism New Zealand, wissenschaftliche Arbeiten zu Themen "Content Marketing Strategie" und "Social Media Touchpoint-Strategieentwicklung" in Kooperation mit Audi und McDonald's.

Training innerhalb des Traineeship des dualen Studiums in den Bereichen: PPC, SEO, Media, Social, Insights, Data Management, UX

On-und Offline Aktivitäten, Konzeptionsgestaltung, Videoproduktion und Social Media Monitoring

Duales Studium bei Razorfish, Digital Media, Marketing and Communication, Economics: Micro Macro, Economic Policy, Law