Shalini Muthu

Strategic marketing for core product range. Supporting market access activities to expand market potential

Development and execution of strategy for product groups worldwide Propose innovation projects and analysis of business potential Development of marketing mix Review submitted business plans

Manage the ZUK, PFJ and new technology portfolio for APAC Launch New Technology products (eg. PSI, E-Libra,iAssist) in APAC Pre-launch preparation for Uni PSI, E-Libra and iAssist Fastest growing region for Pre-TKA in the world and market leader in key markets. Developed and rolled out positioning tool for Personalised Medicine Solutions for APAC. Established and rolled out the process for Anatomical Model distribution in APAC

Introduced to Cypher new competition management materials and segmentation tools for sales force. Developed materials to introduce emotional selling to the sales force Pre-launch preparation for the Nevo stent. Both projects working in co-operation with the EMEA and Global brand team of each respective brand.

Reported to the Marketing Director. Plan, implement and evaluate the business plan, marketing strategies and programs for new and mature products eg. Prozac. Launched two new products to the market. Developed marketing tools and staff training on the products. Managed the sales of Strattera for the whole country. Transfer pricing strategy for products at regional level. Customer relationship management.

To achieve sales target for a specific area and implement sales driven programs. Grew account from 40 boxes per month to 900 boxes per month over 2 year period. Grew territory from 6th largest in country to No. 1 account over 2 years and maintained position until promoted to marketing.

Part of the team that developed the customer support program for Xenical Promote the customer support program to medical practitioners and patients Run healthy lifestyle workshops

Strategy and International Business. Graduated with Distinction

Nutrition and Community Health. Graduated with a Bachelor Sc. (Hons)