Shravan Shenoy

1. Understanding the current patent situation related to software in Germany and analyzing the reason for companies not opting for it 2. Scouting innovative type of business model for workshops 3. Tasked with the responsibility of interpreting new trends in workshops for software patenting 4. Strategizing the workshop model using Design thinking/ Principles

1. Brand health evaluation, advertisement evaluation and product testing 2. Preparation of research tools (questionnaire design, field brief notes, analysis plan, etc.) 3. Field team training and monitoring 4. Data analysis and report preparation on findings 5. Meeting deadlines, keeping the team working together

1. Understanding the operations of the Indian company (Premier Casttec, Manipal) on a daily basis 2. Researching new trends and developments in the field of foundry 3. Consultation about marketing strategy and product placement 4. Researching a similar company in Germany (Hepako, Syke) with an interest to collaborate with an Indian SME 5. Helping the two companies reach a common ground to collaborate further

1. Preparation of research tools (questionnaire design, analysis plan) 2. Conducted primary research and secondary research 3. Data analysis and presentation on findings

1. Marketing Management 2. Intercultural Management 3. Consulting and Business models 4. Leadership in Change management process 5. Strategic management

1. European History and Culture 2. European Business Environment 3. Problem Solving and decision making 4. Production and operations management 5. International Business 6. New venture creation 7. Business Leadership

Electronics and Communications