Sierk Heintzmann

Responsible for the global Mercedes me App Design System & the CI approval of interfaces within the app family Creative Lead for cross-disciplinary groups of designers, agencies, interaction- & software specialists Realisation of prototypes, interaction elements & user studies Interface to other business units e.g. HMI, corporate design & digital media Global Studio Coordinator for Onboard/Offboard topics Project management & agency coordination Mercedes Benz Design Ambassetor

- Creative Lead for the worldwide design concepts around the global Hugo Boss Display Campaign - Responsible for generating digital design concepts including 2D & 3D visuals - Direct report to the Head of VM and Brand Directors - Development of innovative and sales effective digital retail concepts e.g. digitalization of the Visual Merchandising tools, monitoring apps and new digital signage concepts in stores - Re-design and content management of the global VM website

- Designing new visual design concepts across all touch points - Managing of the creative processes - Providing interactive- and graphical solutions for the LEGO website - Further development of the digital design guidelines & digital identities - Coordination with internal and external business units

- Design and development of microsites, interactive B2B & B2C websites, browser games - Supervision of the brand- and corporate design guidelines for On-Air, Off-Air & Online channels - Project management, administration, design & quality control - Storyboard & animation of Trailer and TV-Identities - Development of innovative web concepts for browser & mobile devices