Silke Johannsen

Hired to lead the data strategy for setting up a modern analytical data warehouse, serving as the central data expert during the implementation phase. Head of Controlling, coordinated analytical activities and ensured data consistency for financial and operational reporting. Responsible for delivering analytical reports and insights to C-level executives, supporting strategic decision-making with timely, accurate information.

Led pricing reviews and elasticity modelling across multiple international markets, using ML techniques and presenting insights to marketing, finance and C-level stakeholders. Mentored BI and data science teams on analytical methods and best practices. Applied clustering and segmentation to demographic and competitor data to reveal market patterns. Designed and analysed controlled experiments using robust statistical testing. Developed recommender systems and basket analysis models for EU markets.

Responsible for marketing campaign analysis and the development and maintenance of sales reports, providing timely performance insights. Conducted ingredient-level demand forecasting for promotional products to support supply chain and marketing planning. Performed menu analysis to inform product strategy and optimise offerings. Prepared analytical reports for national and international managers to support strategic and operational decisions.

Developed predictive models for residual value forecasting and leasing rates for vehicle maintenance and tyre services. Designed, maintained and automated business reports in R and RStudio Server to improve reporting efficiency. Created and maintained an internal R package to standardise analytical functions and improve team productivity. Conducted ad-hoc analyses on strategic topics to support management and international teams.

Built predictive customer models and conducted advanced statistical analyses, including linear mixed-effects modeling; provided statistical guidance for academic publications.

Analysis of large population-based cohorts e.g. Gutenberg Health Study, Mainz area, Germany; and BiomarCaRE (former Monica and Morgam) cohorts. My research focused on cardiovascular diseases and gender differences with an emphasis on atrial fibrillation and its predictors.

Analysing, publishing and presenting public health and epidemiological data, with a focus on trends, health inequalities and needs assessments.

Experienced in data analysis, interpretation and presentation for internal and external stakeholders. Provided specialist advice on health intelligence, including the development and analysis of health datasets.

Data extraction, statistical analysis and report writing to inform health professionals, researchers, policymakers and key stakeholders. Skilled in surveillance and monitoring of population health trends using spreadsheets, mapping and analytical tools to identify vulnerable groups, highlight health inequalities, and support equality and diversity analyses.

Freshwater Biology. Thesis: 'The effect of minimum tillage on stream diatom communities' (part of the EU-Life project: Soil and Water Protection using Conservation Agriculture in Northern and Central Europe, SOWAP)

Freshwater Biology. Thesis: 'Diatoms as biological indicators in Danish lowland streams' (part of the EU project: ‘Standardisation of River Classification’ )