Simon Stauber

Supporting the turnaround on the dwindling number of members, by changing the way we interact with members and non-members: Increasing the attractiveness of the club through creating highlight attractions, testing products to allow members to make informed decisions and giving them access to experts on any question around mobility. Aligning marketing to change the perception of the club. Reworked member magazine "touring" to create the largest Swiss magazine with 1.3 million copies.

Starting up a new business case for Ringier Studios in Europe and Asia. Responsible for generating annual revenue in the first year from zero to 1.8 Mio USD. Keeping a double digit growth rate and leading it to profitability in 24 month. Searching for investors to buy the business from Ringier and moving it to a new shareholder. Shifting the company to an adapted business case and rebranding it in the coming weeks.

Responsible for global marketing communications at hearing instruments company Phonak's in 28 markets worldwide. Focused organisation on increasing fitting preference with B2B customers and purchase intention with B2C consumers. Built up POS marketing, trade marketing, lead generation, customer experience and brand competence centers. Reduced headcounts by 28% and marketing cost at HQ by 10% while launches doubled. Leds creative and interactive agencies.

Owned and led development and implementation of strategies on content, brand, communication and sponsorship. Responsible to deliver 3% growth (ARPU) and to acquire 30’000 new customers in a saturated market through brand and marketing instruments. P&L responsibility for all content marketing. Increased content revenue by 16% to 20.0 Mio. EUR. Led 35 employees.

Researched and implemented quantitative model to shift 'net adds' under situation of extreme rivalry in the industry. Led agencies strategically.

Increased Brand awareness from 0 to 90% within six months. Supported to reach a market share of 18% in Pre- and Postpay Market within 1½ years. Directed 12 Mio. EUR media budget to launch the brand Orange in Switzerland. Built up and lead a team of five project managers with 0% fluctuation through 6 years.

Increased business by 25% within one year. Handled accounts with a total of 15 mio USD. Won the Eurocard account (1.2 Mio. EUR per year) Won and built up the “fleet center” for Ford. (1.6 Mio. EUR per year)

Won the Credit Suisse group account (8.0 Mio. EUR per year) Responsible for all the “Credit Suisse” communication activities in Switzerland (8.0 Mio. EUR) Directed the implementation of the new corporate identity (Wolff Olin) of Credit Suisse into all of its communication activities. Consulted customers Philips, Häagen-Dazs, Hollywood (KJS)