Sofia Allerby

Strategic project management within the buying organisation. Consulting and supervision of all operational activities. Cross-functional responsibilities throughout sales, marketing and the board. Representation of the General Manager at steering committees and events.

Cross functional projects management within the areas of operation, offer management and supply chain planning. Development and implementation of optimized lean processes for Metro’s subsidiaries. Process mapping and analyses of process performance.

Development of international category strategies (turnover, profitability & volumes). Product range harmonization with focus on common sourced articles. Supplier portfolio management. Analyse business trends and costumer needs. International project management. Developing negotiation strategies and conducting negotiations.

Development and implementation of international product ranges (private label & no name). Sourcing in Europe and Asia. Price and trading terms negotiations: face to face & online auctions. Steering projects between internal stakeholder (quality assurance, value stream management, supply chain and design specialists).

International product development (private label). Analysis of commonalities within the Metro Cash and Carry countries. Supplier Management. Negotiation of prices and trading terms

Financial adviser. Mortgage negotiations for private customers.

Strategic planning and realization of business events within B2B.

Managing market and customer analysis and applying it on direct marketing activities.

Marketing Strategy & Business Strategic Leadership

Management of Growing Enterprises

Marketing Management