Sofiia Koroleva

-definition of campaign architecture and ecosystem for brand's communication -localization of global brand platform considering local market's peculiarities and consumer behaviour and it's implementation -post campaign analysis -development and implementation of the brand strategy for new products and services -deep competitive local and global communication analysis -qualitative and quantitative research on audience and its segmentation -close collaboration with other teams and client

Communication strategy for second biggest Russian telecom brand, retail network and new business: -creative brief development for upcoming ATL campaigns and creative team support during idea development -website optimization strategy for higher user engagement and purchase -preparing trend or creative reviews for the client and for internal use -competitive and market communication review -developing communication message that works on uncluttered niche

Digital strategic planning for clients in FMCG, pet food, pharmaceutical and baby food: -competitive local and global digital communication review -target audience analysis through desk research, data base and qualitative research -creative briefing for digital companies and pitching

Supporting strategic planning team on real estate clients: developing creative briefs, analyzing real estate city market and human insights.

Supporting strategic planning team on BTL projects development: competitive and creative overview, data and desk research

English, advertising, journalism, PR