Sophia Estermann

Fully responsible for the business and product management of the b2b e-commerce area Leading the conception and implementation of an e-commerce store for kununu Creating and optimizing the e-commerce vision and roadmap Identifying and driving initiatives to increase online sales Creating reports and presentations for senior management Internal and external stakeholder management Qualitative and quantitative analysis

Fully responsible for the agile product management of the e-commerce area on onlyfy.com Identification and implementation of a roadmap with the aim of conversion rate optimization and increasing online sales Conception of reports for an end-to-end funnel understanding Data analysis for the identification of conversion potentials Creation and presentation of reports and presentations for senior management Internal and external stakeholder management

Fully responsible product management for the launch of the e-commerce store on onlyfy.com Project management for various e-commerce initiatives (Data) analyses: e.g. automation potentials, effects of portfolio changes, competition analyses, usability testing Internal and external stakeholder management

Conception of media strategies (budget, channel, format recommendations, expected KPIs) Preparation of target group and competition analyses Preparation and presentation of analyses and pitch decks Creation of reports Stakeholder management

Marketing, Unternehmensführung

Marketing