Sophie Schlünz

-Contributed to the corporate communications strategy: Developing formats for new channels and writing posts for the social media profiles of the company and CEO -Collaborated with Product Marketing and external PR Agency to align Go-to-Market activities with product developments and launches -Created visual concepts and translated texts (EN→GER) for publications, conveying complex topics to diverse audiences together with content and design teams -Conducted market and competitor research and presented i

-Created corporate social media posts and content guidelines consistent with brand strategy -Analyzed digital performance data, created reportings and presented marketing insights -Managed a segment of the company-run blog, including editorial planning, quality control and setting up landing pages on the website

Insights into media design as well as directing/editing work for television and podcast productions in international teams

Select courses: Brand Management, Marketing Strategy & Innovation, Marketing Intelligence Master's thesis: Consumers' price estimation of innovative products

B.Sc. Business Management Specializations: B2C Marketing and International Management Bachelor's thesis: The potential of AI for the customer experience design of luxury goods