Sorin Belean

Managed an extensive range of duties from UX audits to product design, successfully navigating multiple team requirements and adjusting to shifting goals during acquisitions. Despite the initial low UX maturity, I leveraged my solo designer role to drive a significant transformation of the platform into a comprehensive, user-friendly system assisting pharmacists with patient care and service billing.

During my time at 30Acres, I played a crucial role in enhancing the website's structure and design. Utilizing Webflow's user-friendly visual design tool, I created intuitive and visually appealing interfaces for users. Additionally, I incorporated Lottie animations to enhance the website's interactivity. As a result of my combined expertise, I was able to successfully elevate 30Acres' online platform, improving the brand's digital presence and user engagement.

I worked on a project aimed at creating an innovative baggage-handling app for Gatwick Airport and DHL Supply Chain. I conducted on-site observations, streamlined requirements, and created a comprehensive site map and wireframes using Figma. The project aimed to enhance efficiency, reduce lost baggage, and improve stakeholder communication. This role strengthened my UX design skills and provided insights into the complexities of the airline and logistics industries.

I oversaw the design process, bringing our client's ideas to life and creating functional prototypes that meet their specific requirements. My main priority was to address the needs and goals of the user, while also considering the functionality, usability, and business objectives.

During my time in the marketing team, I worked as a solo designer and suggested effective solutions that contributed to several successful campaigns. Additionally, I was responsible for editing a few online courses. I feel fortunate to have had the opportunity to meet so many wonderful individuals and acquire new knowledge.

Throughout my experience working at Studio-Envato, I have honed a variety of skills. While Logo Design, Video Editing, and WordPress Development are among my main areas of expertise, I have also developed proficiencies in other areas. With a client base of over 500, I have had the opportunity to continually improve and diversify my skills over time.

Back in 2008, I stumbled upon a competition and decided to participate. Being a student at that time, there weren't many tutorials available, so I had to come up with innovative ways to manipulate Adobe Illustrator to create unique shapes and styles. The competition provided me with the opportunity to learn from several talented creatives in the community, which proved to be a valuable experience for me.