Spela Kern

Angestellt, Marketing Manager, SKF
Ljubljana, Slowenien

Fähigkeiten und Kenntnisse

International Marketing Management
Market Intelligence Management
Business Analysis
Business Strategies
Telecommunications
MS Office Tools
CRM Systems
Perseverance
Flexibility (personality)
self-management
able to work independently
Engineering

Werdegang

Berufserfahrung von Spela Kern

  • Bis heute 9 Jahre und 10 Monate, seit Okt. 2015

    Marketing Manager

    SKF

    Covering Strategic Marketing, MarCom, e-Commerce, CRM handling and Business Processes in automotive aftermarket East Europe region.

  • 1 Jahr und 10 Monate, Jan. 2014 - Okt. 2015

    Business Development Manager

    SKF

    Development and implementation of growth opportunities at East European automotive aftermarket. Covering fields of Strategic Marketing from: market analysis, segmentation and positioning, business analysis and simulations, strategic and business plan preparation, CRM implementation, support at the field and monitoring of results.

  • 1 Jahr und 1 Monat, Jan. 2013 - Jan. 2014

    Marketing Manager

    Iskratel d.o.o.

    Management of Strategic Marketing and Market Communications area. Enabling strategic definition of the company: marketing research, market analysis (internal and external), segmentation, positioning and CRM. Key strategic messages refinement, packing in the corporate brand identity and communication through different marketing channels. Preparation of business, investment plans including scenario analysis, simulations and sensitivity analysis for management decision support.

  • 12 Jahre, Jan. 2001 - Dez. 2012

    Strategic Marketing Manager

    Iskratel d.o.o.

    Management of Market Intelligence (market research, market analysis, market segmentation, positioning) area, MarCom, business, investment, pricing analysis and simulations, business, marketing, investment and strategic plans, CRM handling and project management.

  • 7 Monate, Juni 2001 - Dez. 2001

    Business Development Specialist

    SIEMENS

    Preparation of marketing plans, business analysis, business modelling, investment simulations and risk management.

  • 4 Jahre, Jan. 1997 - Dez. 2000

    System Engineer & R&D Project Manager

    Iskratel d.o.o.

    Telecommunication equipment’s software development and project management.

  • 1 Jahr und 3 Monate, Okt. 1995 - Dez. 1996

    Metal Constructor

    Knauf Insulation GmbH

    Construction of equipment for stone wool production.

Ausbildung von Spela Kern

  • 2000 - 2004

    Management

    Faculty of Economics, Ljubljana

  • 2000 - 2004

    Management and Administration

    Faculty of Economics, Ljubljana

  • 1990 - 1995

    Mechanical Engineering

    Faculty of Mechanical Engineering, Ljubljana

  • 1987 - 1990

    Natural Sciences And Mathematics

    Gymnasium, Kranj

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Gut

  • Russisch

    Gut

  • Serbian

    -

  • Croatian

    -

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