Spela Kern

Covering Strategic Marketing, MarCom, e-Commerce, CRM handling and Business Processes in automotive aftermarket East Europe region.

Development and implementation of growth opportunities at East European automotive aftermarket. Covering fields of Strategic Marketing from: market analysis, segmentation and positioning, business analysis and simulations, strategic and business plan preparation, CRM implementation, support at the field and monitoring of results.

Management of Strategic Marketing and Market Communications area. Enabling strategic definition of the company: marketing research, market analysis (internal and external), segmentation, positioning and CRM. Key strategic messages refinement, packing in the corporate brand identity and communication through different marketing channels. Preparation of business, investment plans including scenario analysis, simulations and sensitivity analysis for management decision support.

Management of Market Intelligence (market research, market analysis, market segmentation, positioning) area, MarCom, business, investment, pricing analysis and simulations, business, marketing, investment and strategic plans, CRM handling and project management.

Preparation of marketing plans, business analysis, business modelling, investment simulations and risk management.

Telecommunication equipment’s software development and project management.

Construction of equipment for stone wool production.