Janina Burggraf

• Operational implementation of various marketing activities in DACH and Eastern Europe, including events, webinars, digital ads, email marketing and social media posts • Independent creation and execution of regional marketing campaigns in cooperation with BD and Sales or selected partners • Translation work

• Lead the Voice of the Customer Program: Conduct qualitative and quantitative research and analysis to identify and communicate key insights and support strategic decisions • Collaborate with the Customer Success Management team in the implementation of strategic projects to optimize the customer experience • Further development of the "Customer Advocacy" program in collaboration with Product Marketing, Customer Success, Sales and Consulting

• Carrying out qualitative and quantitative analyses of existing customer satisfaction data • Derivation and communication of recommendations for action • Management of customer surveys and feedback

Learning & Development || Organizational Development • Support of the People & Culture team in the coordination and further development of internal employee development measures • Core member in the agile development of a digital tool to facilitate onboarding and knowledge transfer in the company • Support in advising and training employees on the subject of a "Responsive Organization" – Holacracy

• Organization, coordination and maintenance of the rental shop • Advising/consulting students on the use of software and equipment of the laboratory • Video project on the topic of digitization for the "Day of Business Psychology"

Focus: Strategic Management in a Global Context | Brand Management

Focus: Human Resources | Marketing & Market Research