SravanKumar Medabalimi

-execution of performance based campaigns that drives the user through different funnels. -Designing and clustering of conversion pixels and segment pixels for the seamless setups. -consulting and collaborating with post tracking team in setting up the triggering rules for the pixels and configuring the tags matching advertiser needs. -continuous analysis of performance and implementing the best optimization techniques to boost the campaign KPI's.

Video and Display campaign management Reserving and managing the available Inventory Controlling and optimizing the worldwide media campaigns towards CTR, VTR etc Profitability Analysis Creation of internal and external reports Market Analysis Negotiation of purchasing conditions with partners Communication with partners and customers Adserver control Procedural development and innovation Data Management

Day to day management of ad campaigns and ad network partners. Manage start to finish campaign process. Tracking pixels testing and troubleshooting any operational issues. Testing and Quality control of all types of ads including rich media and mobile in testing live environment. Continuous focus on ensuring maximum revenue is retained.

Main responsibility was to provide Technical Support for DoubleClick publishers around the world in resolving their issues related to Dynamic Advertising Reporting & Targeting, Doubleclick for Publishers Premium, Doubleclick Sales Manager and Doubleclick for Advertisers. Resolving Creative trafficking, ad delivery, reporting, 3rd party discrepancy, User & network permissions issues. Submit feature requests to the engineering team depending on clientele requirement and demand.