Stefano Masiello

Role overview: To strategise and realign APAC (80%) and global marketing operations. In additional to previous role, responsibilities also include: o Overall responsibility in regards to branding and strategy (global and local) Major achievements: o Instigate business process and policy documentation and re-engineering across organisation o Driving force behind re-alignment of products, services and internal software tool re-engineering. o Instrumental in recruitment of senior team (Global CEO, Channel/

My role was consult to a number of firms (including investments of the equity arm of a major bank) on projects ranging from company and brand positioning to sales and market growth / expansion and diversification. Project / contract responsibilities include: o Rebranding and alignment, including: • Copywriting (brochures, PR, editorials and internet ) • Design and fulfilment (product , print …) • Redefining and rebuilding online presence. o Marketing & Business strategy. o Project management. o Busines

Role overview: Responsible for all day to day core marketing tasks as well as ongoing strategy and market realignment for Australia. (PayGlobal pulled out of the Australian Market in October 2007 and moved all senior positions to NZ.)

Role overview: To consult to organisations (predominantly IT) in order to assist strategise, re-brand and/or position specific products to achieve key organisational goals.

After moving to London I was contracted out and on occasion sent to troubleshoot varying marketing and business related problems. Due to my past experience it was my task to consult across an organisation on strategy (and systems) in order to establish a foothold in the desired markets. Cost analysis and pricing as well as negotiating and managing suppliers.

Role Overview: Conceptualisation, management and fulfilment of strategic solutions in order to help grow market share and positively affect client(s) bottom line.

Multimedia lead modeler and team leader and corporate presentation firm. Clients include Bankers Trust, Westpac, St George, NRMA ....

PMBOK advanced professional course formalising my 12+ years of work experience

MIT Sloan Entrepreneurs course (short intensive course) sponsored by the New Zealand government, PayGlobal (my employer at the time), PWC ... .

Currently Studying

Role encompassed business studies, marketing, engineering, modeling, computing, ergonomics ... Thesis. Road side assistance and safety issues. Sponsors: British Aerospace and the NRMA

Supplimental bridging courses to reduce degree workload and increase ability to take on further classes during future Industrial design course. Classes also taken to improve / increase work abilities and responsabilities.

A two year course in which I completed in one year.