Steffen Wulf

Automotive and Industrial Fluid Solutions - Responsible for developing and executing go-to-market initiatives, demand generation campaigns, product launches, and sales enablement activities. Driving portfolio growth through close collaboration with sales teams, distribution partners and marketing stakeholders across Europe. Utilizing AI-driven market research and analytics to uncover customer insights, support strategic decisions, and enhance commercial impact.

Industrial Petrochemicals - Responsible for driving portfolio growth, pricing, product lifecycle management, demand generation, and go-to-market activities across European specialty chemical markets. Acting as the key interface between BASF Business Units, sales teams, and customers to maximize profitability, support strategic growth initiatives, and deliver data-driven business decisions through market analysis, forecasting, and performance management.

Home Care and Industrial Formulators - Driving business performance through data analytics, forecasting, portfolio management, and commercial insights. Partnering with Sales, Marketing and Business Units to support strategic decisions, optimize profitability, and identify growth opportunities across European markets

Personal Care - DACH

Berufsbegleitendes Studium Abschluss mit Gesamtnote 1,7

Ausbildung zum Industriekaufmanm