Steven Li 李笛

Conceived P2P Brand Model (applied for trademark) to underpinning a holistic Employer Brand Strategy thinking, and advocating to build "Talent-centered"​ Next Generation Organization ; Conceived WEAstern Leadership (applied for trademark) for combined wisdom of the West and East: Running Asia's No. 1 learning event on Employer Brand - EBS series since 2009; Start self-learning on programming for LinLead's e-commerce project on career advising at www.qisiji.com!

Bring NeoEdge products& services(Workshop, Conference, and managed events) into Greater China and look after overall business development in this area; while facilitating branding NeoEdge into Pan A&P. (NeoEdge, a Singapore headquartered forward-thinking international B2B events organizer in Pan A&P, with focuses on ranging fast-moving fields.)

Participate in branding IIR into Greater China, in charge of IMC(integrated marketing communication) and DB(database) marketing/CRM management, for ranging leading events in Greater China, like the world's largest B2B event series of property& investment-Cityscape(exhibition), Loyalty Programmes China(conference), etc. (IIR (Institute for International research), dedicated as one of the world’s largest organizers of conference and exhibitions, a business of UK-listed Informa.)

An actual advisory on marketing oriented reform for the management, in charge of IMC(integrated marketing communication) inside Beijing Branch, initiate historic breakthroughs for both individual and corporate insurance marketing. (A leading property insurer whose offerings span property protection, damage compensation and risk transfer to meet consumers and businesses in China, jointly ventured by USA ACE.)

Lead AD media communication planning and get involved in PR for corporate and ranging PC/hardware products categories; Conduct all 34 regions throughout China. （The second PC maker listed on China A share(600601),its offerings span consumer electronic, business and home computing, and imaging and printing to meet consumers, businesses and institutions in China.）

Participate IT service branding, In charge of corporate PR and market intelligence.