Sukanya Sanyal

- Led the UX direction for projects by driving workshops with stakeholders - Created a successful product strategy that increased customer retention by 25% and reduced development efficiency by an estimated 40%. - Coordinated with the client for requirement gathering, technical feasibility, design review & developer coordination. Design thinking, communication & analytical analysis were key during this role. - Acquired 2-4 project leads through social media networking every week.

- Redesign of “Game Publishing Tool” (A B2B SaaS product). Collaborated cross-functionally in an agile environment. Increased the team's development efficiency by 40%. - Expedited feature conceptualization by devising streamlined flows and crafting functional designs. - Conceptualized corporate branding strategies, and delivered social media posts & website content which resulted in an estimated 18% surge in website traffic and a 24% cumulative increase in social media followers across all channels.

- Took ownership of fast-paced, end-to-end projects. I implemented complex projects from various domains while collaborating with internal & stakeholder teams. Learned and applied strategic design. - Conceived efficient solutions that translate user needs into intuitive & functional designs. - My design process & deliverables have achieved an average of 92% client satisfaction. - Conducted stakeholder & user workshops and also assisted with hiring & onboarding junior designers.