Susanne Goller

Working with a number of organisations in partnership to provide Director level research consultancy and business development services. Research projects involved large-scale international studies, advertising evaluation, ad-hoc work. Business development ranged from building prospect databases and setting up introduction meetings to prospect pitch meetings. Currently I am working a maternity cover for a medium sized agency and manage a team of 7 and their largest FMCG client.

Designing the overall company business development strategy, including repositioning of the online division. Building a shopper offer. Developed £143K worth of business.

Retail & Shopper Research across a large number of industries. Projects ranged from customer satisfaction tracking to general ad-hoc and large international shopper studies. Staff & budget responsibilities for a team of 11. Business development. PR generation

Full-time consultant for Nestle Purina Petcare (UK). Provision of insights into strategic brand and category planning based on integration of ad-hoc research and continuous data sources. Research supplier agency selection and management.

Ad-hoc research studies in personal care, consumer foods, property, youth, retail, IT, personal care and travel, international studies

Hands on role building a market research function, in-house research management, research supplier management, continuous data analysis, running insights workshops

Academic research in business-to-business segmentation; consultancy work for a number of private sectors clients

Marketing