Svenja Brokelmann

• Preparation of sales forecasts and seasonal merchandise budgets for fashion jewelry (brand IAM in the U.S.) • Preparation of detailed demand plans • Ensuring an efficient flow of goods and maximizing sales & profit • Preparation & optimization of regular reports and ad hoc analyses of all relevant KPIs • Representative with decision-making authority in projects, management of smaller projects/initiatives • Ensuring coordination across divisions/brands via various planning units

• Merchandise budget planning & demand planning for fashion jewelry (brand IAM in the U.S.) • Maximum increase in sales and profit through business planning and permanent control of the flow of goods • Reporting and forecasting of all inventory relevant KPI's • Implementation of measures for inventory optimization • Optimization of analyses, planning tools and processes • Implementation of international campaigns such as SALE or sales promotion measures • Key user SAP & BI system (SAP Analysis for Excel)

• Merchandise budget planning & demand planning for fashion jewelry (brand IAM in the U.S.) • Maximum increase in sales and profit through business planning and permanent control of the flow of goods • Reporting and forecasting of all inventory relevant KPI's • Implementation of measures for inventory optimization • Optimization of analyses, planning tools and processes • Implementation of international campaigns such as SALE or sales promotion measures • Key user SAP & BI system (SAP Analysis for Excel)

• Procurement of goods (fashion jewelry, brand IAM in the U.S.) • Seasonal demand planning (tool in Excel) • Assurance of optimized product availability • Analyses and reporting to identify and implement measures for optimized inventory levels • Article performance analysis for product driven sales optimization • Negotiations with suppliers to ensure punctual deliveries • Optimization of analyses, reports and processes • Implementation of international campaigns such as SALE or sales promotion measures

Buying Department Women Casual Knit: • Administrative buying for retail and wholesale • Order creation and management in SAP • Communication and negotiations with suppliers to ensure optimized product availability and high product quality • Analysis of supplier performance to identify measures for optimized supplier management • Preparation and follow-up on meetings with suppliers

Segments Beauty and Personal Care: • Support of Category Management and Buying department • Market analyses as basis for implementations of new products • Optimization of web presence of the articles • Preparation of customer meetings and negotiations • Responsibility for Marketing related presentation & promotion on all of Otto's social media channels for the mentioned segments

Product Management department: • Market and trend analyses • Product range analyses for optimized assortment shares • Article performance analyses at special POS to support optimized distribution of goods • Preparation and follow-up on meetings • Contribution in meetings with suppliers for sourcing of qualities

I was always fully integrated in the work routine so I could best possible gather impressions and experiences in several departments as e.g. Creative Buying, Logistics, Assortment/ Merchandise Planning, Directional Purchasing and in the sales bounded department New Markets and Projects. So I got a profound understanding of a company, its internal processes and interfaces and of what are my strenghts and what field I want to deepen during my professional career.