Tania Vogel Serrato

- Digital and offline marketing for five different companies (medical, construction, packaging) - Development of strategies in B2B/B2C and increasement of website traffic (SEO/SEM) - KPIs in digital marketing - Development of ideas respective POP-Material - Market research, e-Commerce, benchmarking - Adminstration of web content on Wordpress, CRM Zoho - Google Adwords/Analytics, Facebook Ads - Customer support in the commercial sector

- Market research, e-Commerce - Development of strategies for social media and websites (multimedia-/content) as well as the assessment and improvement - Execution of online campaigns for traffic generation and increasement of the branding (SEO/SEM) - Google Adwords/Analytics - Participation at events of the industrial sector - Implementation and measurement of KPIs, benchmarking and social media - Coordinator for public relations (e.g. events) in cooperation with agencies

- Management of web content (advertisement, payments, actualizations) - Online campaigns for lead generation - Composition of digital benchmarking - Google Adwords/Analytics for the assessment of the website traffic - Creation of digital content - SEO and SEM for more website traffic - Inbound marketing, increase branding - Support at sales in B2B/B2C (construction, real estate) perspective website functionality - Customer support - Responsible for the achievement of commercial deadlines

Digital Marketing, Social Media Marketing & Management