Tanja Kolosenko

The position implies full ownership and responsibility on revenue, profitability and future product roadmap for a portfolio of >250 products with annual revenue over 60 million euro. • Management of existing product portfolio: revenue, price, margin, product lifetime • Product portfolio strategy definition – new products development (roadmap), portfolio management • Launch of new products, go-to-market strategy development and execution • Competition and market analysis

Market Intelligence (6 months) • Market analysis and modelling (TAM/SAM), competitor analysis, short-term business planning Product Marketing (6 months) • Product portfolio management, initiation of the new product development projects, pricing, demand planning Regional Marketing – short-term assignment, China, Shanghai (6 months) • Support of the regional marketing team, regional strategy execution and alignment with HQ activities • Customer visits, product promotion

Market entry strategy development • Performed market research and comprehensive market analysis for new medical application – defined the market size, segmentation, analysis of target customer segments and competitive solutions • Developed strategies for product launch – assessed compliance with conformity assessment route, defined the product distribution model and key collaborators on the field, drafted market entry plan • Analysed product cost structure, performed pricing analysis

Clinical trial project management, new projects start-up • Supervised project conduct activities and routine monitoring • Performed country feasibility study – assessed availability of sufficient patients population and clinical professionals to conduct the trial, compliance with regulatory requirements • Prepared application for local authorities to approve conduct of the project

Highest honors