Tanja Markovic-Floria

Responsible for the strategic development, planning and execution of go-to-market strategies/campaigns (upsell and churn reduction). Customer analytics, business cases, and research. Program managing new capabilities and launch innovative 1:1 and digital campaigns by building out internet base management programs incl. relevant positioning, targeting and data analysis. Developing initiatives that deliver on a personalized customer experience and drive revenue growth, customer satisfaction, and retention.

Leading strategic planning for Lottery retail marketing initiatives and overseeing development and execution of partner promotions for all Lottery product brands. Leading development of marketing strategy, creative, and in-market execution for the distribution channel ‘Lotto Express’, including advertising, product marketing, media planning, research, and product management, to expand distribution and maximize revenue. Generated sales lifts of up to 55% across retail partners. Leadership (2 direct reports)

Responsible for volume, share, and profit growth within assigned account portfolio. Overseeing budget and contract management, loss prevention, and profit and loss analysis. (Grew revenue by 25% in the first year.) Responsible for client relationship management, including development of operational strategies, market and competitor analysis, pricing strategies, and client proposals and budgets.

Overseeing creation, production, and provision of all marketing/sales tools, ensuring timely implementation of product initiatives (approx. 40 p.a.), including new launches, line extensions, and promotions. Developing and managing internal online store for marketing and sales materials, including control of central warehouse and agencies. Project- related and audit-proof marketing budget management (75 Mio. Euro). Leadership (5 direct reports)

Overseeing planning, development, and execution of business development activities for Field Sales Force. Project assignment: Commercial Planning Process Mapping. Leadership (4 direct reports)

Creation and communication of commercial B2B and B2C business plans (Field Sales Force) including brand, product, channel, contract, and consumer related contents, based on overall sales strategy.

Marketing and HR