Tatiana Kuvshinnikova

Key business results and achievements include 3 consecutive years of: • Double digit Net Annual Sales Growth turning GUCCI Parfums into a brand with over $500MM in annual sales • ROI Increase: 7% Marketing Support Expenses efficiencies with double-digit Global Market Share Growth • Outperforming Global Category Growth while over-delivering or delivering aggressive growth targets

Responsible for Lacoste, Escada, Baldessarini and Dunhill fragrances business, including: • leading implementation of the global strategy at local level, creating marketing amplification plans • leading the go-to-market strategy for the respective customers • leading development of local multi-brand commercial innovations (e.g. "Gift the magic" Holiday campaign resulting in +3 points Share Growth up to 24% Market share) • leading a multifunctional team • managing over 7MM$ Marketing budget for 4 brands

Responsible for the Pantene haircare products business in Eastern Europe, including: • leading Pantene business Analysis, Strategy and Planning (market analysis, brand support plans development, media booking, Profit and Loss/ budget management, consumer researches, etc.) • leading internal multi-functional team and external agencies for local promotional activities amplification

Promotional materials and samples project coordination (setting up business process, planning, scheduling, taking part in IT-solution development, controlling) • Sales Force Excellence project coordination and Conference organization • Preparing Marketing & Sales reports, analysis. Work with pivots, dashboards • Presentations (on the basis of queries analysis) and translations for the current projects

Responsible for: • Collecting, consolidating, filing and distributing project related information • Ensuring that project related technical documentation is complete and up-to-date throughout project lifecycle • Providing adequate level of communications within the project life cycle by regular status meetings and project status/progress reports • Creating and maintaining project plans throughout the project lifecycle • Controlling and reporting on project realization

Responsible for: • Preparation and control of contracts and other documentation • Development of the list of staff members • Keeping records of personnel transactions such as hires, promotions, transfers, terminations • Co-operating with the Ministry of Education, the Federal Agency of Education and other agencies on matters related to public contracts (participation in tenders, processing applications, preparing the necessary documentation, etc.)