Kirsten Klatt

Developing and implementing the global marketing strategy. Setting up a new branding and implementing it globally, ensuring the consistent positioning across the globe; as well as driving lead generation activities of the B2B and B2C portfolio. Market research, product management, internal- and external communications, CSR, e-commerce sales, content marketing, digital marketing (SEM/SEO, Social Media, Re-targeting, Affiliate, Display and E-mail Marketing), CRM, advertising and sales support material.

Global B2B marketing strategy based on the business strategy; strategic & tactical marketing and communications activities targeting customers across various vertical industries; product/services development based on customers’ needs; leading global team, motivating, and supporting regional teams. Market research, digital marketing, advertising, branding, collateral, events, presentation services, public relations including messaging, social media, internal communications.

Developing and implementing European Marketing Strategy; setting up new branding and implementing across EMEA (internal and external). Leading EMEA Marketing team and supporting local marketing and product manager teams (50+ people) to execute on strategy; ensuring consistent branding across EMEA; measure and consistently improve all marketing activities; lead of various global marketing projects including M&A communications projects.

Responsible for developing, managing, implementing and coordinating all marketing communications requirements for the hardware, software & services groups. Development of marketing strategy and implementation of integrated marketing campaigns using all relevant media-channels (TV, print, online, DM, collateral, PR, events/seminar).

Responsible for managing and coordinating all marketing communications requirements for all business units (ABG, EBG, HPS). Development and implementation of integrated marketing campaigns using all relevant media-channels (TV, print, online, DM, collateral, events/seminars). Ensuring consistent branding in all communications activities.

Responsible for the creative briefings and the follow-up of creative development for all Western European projects; European wide market research; competitive analysis; budget forecasting and cost management; recommendation to strategic development on brand development; clients: Procter&Gamble - Lenor/Downy Europe; Mr. Proper, Germany; Effem/ Mars - Pedigree Pal, Germany

Marketing