Ted Young-Ing

The Tweed Run is an international cycling event. I started the Tweed Run in London and expanded it to have events in New York, Paris, Tokyo, St Petersburg, Athens, Johannesburg… As the founder and main organiser, I oversaw the event production team to ensured the entire event ran smoothly. I also designed all the creative elements, from posters to website to mobile app, and managed relations with licensee events around the world.

Brooks is a 150 year old company that makes leather bicycle saddles and other cycling accessories. In my tenure as Creative Consultant Art Director, I did a rebranding to focus the company around the concept of “modern heritage”. I oversaw a complete website redesign, produced an annual catalogue, art directed several advertising campaigns, and designed a vast amount of print and pos work.

Habitat is a European furniture retailer. As Head of Creative, I was responsible for the customer-side feel of the brand. I managed a team of six and was responsible for art directing three catalogues, seasonal identities, marketing briefs, and store display briefs a year, as well as produced any print and digital collateral that the company required.

Formula 1 Magazine was the official publication of Formula 1 racing. I was the Art Director of the monthly magazine and oversaw it’s repositioning from techie car-nerd publication to high-end lifestyle magazine. I managed a team of two designers and a production artworker.

Gucci Group (now called Kerang) is a luxury fashion group. I worked primarily on the Gucci and Yves Saint Laurent / YSL Beauté brands. I was responsible for campaign art direction, website, fashion show invites, hangtags, labels, store signage, etc. and oversaw a full YSL rebranding.

The Partners is a multidisciplinary brand consultancy. I was a longterm “perma-lance” designer working with one of the branding teams. We were responsible for designing corporate identities, from concept to brand guidelines and implementation. I was regularly involved in client presentations, and went through The Partners’ presentation and selling training programme.