Thomas F. Dodson III

Led UX writing and content strategy for Bank of America’s MGI and MGIA investment programs, driving growth in funded accounts and AUM. From Q4 2023 to Q1 2024, MGI accounts rose 33% and MGIA grew 26%, with YoY AUM gains of 19% and 39%. Supported the launch of the Retirement Income tool, enrolling 273 accounts totaling $45.7M. Collaborated with cross-functional teams to deliver accessible, compliant content and refine language in InVision. Used tools like UserZoom to inform strategy and boost engagement.

As an Editor for Digital Customer Experience at JP Morgan Chase, I enhanced and refined content for Chase’s Business and Personal Online websites, improving clarity and user engagement. Working within Agile teams, I collaborated closely with graphic designers, usability specialists, and product managers to optimize the user experience and ensure seamless content flow across platforms.

• Oversaw AXA's Business Strides website, strategizing an editorial calendar and delivering original articles monthly to support small business owners. • Partnered with writers to ensure high-quality content, leveraging SEO best practices to enhance visibility and engagement.

Also from September 2010 – May 2012 • Transformed marketing materials for AXA, improving clarity and engagement. • Developed articles for Blueprint Summer Programs, increasing visibility for pre-college offerings. • Created outreach materials for non-profits, amplifying communication and impact. • Refined manuscripts for digital release, ensuring high-quality content.

• Developed and maintained technical documentation for J.P. Morgan ACCESS, simplifying complex treasury service processes for a global user base of 155,000+ clients. • Collaborated with cross-functional teams to produce clear, accessible technical content, ensuring compliance and consistency across digital platforms.

• Directed digital content strategies for NYRR and the ING NYC Marathon, ensuring alignment with brand messaging across multiple channels. • Implemented and executed digital marketing initiatives in collaboration with internal teams and external partners, boosting community engagement.

• Oversaw the studio’s website and digital presence, driving user engagement through effective marketing campaigns for major film releases. • Grew the internal email newsletter from 1,000 to 100,000 subscribers by crafting compelling content and responding to audience feedback.

• Facilitated content management for meetings and presentations across multiple departments, ensuring clarity and organization for executives.

• Spearheaded content and marketing strategies for Redbook online, fostering collaboration with print editorial teams.

• Acted as online editor for various magazines, guiding web publication efforts and contributing to digital content strategies.