Thomas F. Habedank

- Develop and deploy digital (marketing) strategy for ABN region - Build and share internal digital environment to enable digital business transformation - Facilitate and project lead localization for ABN area - Identify and analyze digital trends in the healthcare environment

• Plan, execute & manage B2B & B2C digital marketing strategy & budget • Manage, create & optimize content for website & social media & execute it to community/leads generation • Manage SEO/SEM, manage programmatic advertising • Manage SIoT EU website, track traffic, acquire leads • Measure & report performance of digital marketing campaigns, assess against goals (ROI) • Evaluate customer experience • Manage external agencies • Produce video case studies & branding

Responsible for digital marketing at Advantech iRetail and Advantech iHealthcare in the Service-IoT division throughout Europe. Tasks include planning, creating and implementing expansive digital marketing campaigns, strategy, Google AdWords and social media campaigns. Creating multimedia content on Photoshop and Premiere Pro for global audiences

Assisting the PR Associate of Konami Benelux at the Gamescom 2016 in Cologne, Germany. This included participating in meetings with media outlets as well as networking with possible clients. Gathered valuable experience of the gaming industry while observing several Konami marketing managers during the gamescom.

Assisting in global marketing related activities and event management, including email marketing, website maintenance and updating, design tasks, working with clients and CRM systems in an international environment. Assisting in organising an event in Los Angeles. Responsible for social media channels of XCOR Space Expeditions and XCOR Aerospace.

Working at the Photo and Video Department and I was Project Manager for a new video-focused marketing campaign for the CDTC, this included creating a marketing proposal for the management, market research and execution of the project.

Setting up lecture recordings and then uploading them to the eLearning platform of the University of Hanover. I was responsible for setting up the equipment (e.g. connecting microphones to the lecturer, camera, setting up the life stream etc.) filming it and then edit to create chapters at the eLearning platform.

Editing short commercial clips to be broadcasted in metro stations and several websites. Working with camera equipment, filming and conducting interviews. Including live transmissions. Assistant in conducting short interviews and filling out paperwork for organizational issues.

Marketing Specialisation