Michael Ziethen

- Developing marketing strategies and roadmaps to scale business figures from a holistic funnel view - Leading all paid marketing campaigns with budgets up to 1.6M € per month with a team of high performers, bringing strategies to life and optimizing them - Identifying potential high efficiency performance channels to scale business with a factor of 4.5 - Developing best-in-class full funnel marketing dashboards to monitor success and growth - Building a strong working environment for a scaling business

- Creating performance marketing strategies with a holistic full funnel view - Leading all performance marketing campaigns with a team of high performers - Responsibility for the media planning and budget allocation for all performance campaigns - Developing KPI frameworks and strategic marketing roadmaps with the whole marketing team to define benchmarks in order to optimize campaigns efficiently and effectively - Developing an holistic full funnel marketing dashboard

- Consultancy of several clients regarding their performance marketing strategies over digital and non-digital performance channels with an holistic view on the full funnel - Managing a team of experts in programmatic, social, SEA and non-digital - Responsibility for the media planning and budget allocation for all performance campaigns (media budgets up to 200k € p.m.) - Implementation of dashboards with clear KPIs and defining benchmarks in order to optimize campaigns efficiently and effectively

- responsible for all digital marketing strategies and operations in GSA (including Google / YouTube, Facebook, Instagram, Twitter, TikTok, Homepage, Newsletters) - marketing strategies in GSA, exploiting them on international side - escalating awareness, interaction, conversions through all digital channels - improving efficiency of our digital campaigns through all channels globally - new innovative projects to extend value creation process - product management of Sony Classical

- management of products of Sony Classical - creating and implementing marketing strategies in GSA, exploiting them on international side - responsible for all digital channels for communication and their strategies - management of all digital marketing strategies and operations in GSA (including Google / YouTube, Facebook, Instagram, Twitter, Pinterest, Homepage, Newsletters, etc.) - improving and implementing new innovative projects to extend value creation process

- management of products of the labels Berlin Classics and MPS - international marketing strategies - responsibility for all digital channels and strategies of the label

- management and development of all social media channels of the labels Berlin Classics, Neue Meister, MPS - creation of international digital marketing plans - setup of a modern digital infrastructure to maximize data-driven marketing and performance marketing - setup and implementation of new marketing tools

- Coordination and planning of products - international marketing planning - marketing strategies for labels that are distributed internationally

brand development of the WDR Klangkörper in social networks online communication strategy of the WDR Klangkörper

media rights marketing rights contracting

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