
Michael Ziethen
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Michael Ziethen
- Bis heute 2 Jahre und 5 Monate, seit Jan. 2023
Performance and Growth Marketing Lead
Edurino GmbH
- Developing marketing strategies and roadmaps to scale business figures from a holistic funnel view - Leading all paid marketing campaigns with budgets up to 1.6M € per month with a team of high performers, bringing strategies to life and optimizing them - Identifying potential high efficiency performance channels to scale business with a factor of 4.5 - Developing best-in-class full funnel marketing dashboards to monitor success and growth - Building a strong working environment for a scaling business
- Creating performance marketing strategies with a holistic full funnel view - Leading all performance marketing campaigns with a team of high performers - Responsibility for the media planning and budget allocation for all performance campaigns - Developing KPI frameworks and strategic marketing roadmaps with the whole marketing team to define benchmarks in order to optimize campaigns efficiently and effectively - Developing an holistic full funnel marketing dashboard
- Consultancy of several clients regarding their performance marketing strategies over digital and non-digital performance channels with an holistic view on the full funnel - Managing a team of experts in programmatic, social, SEA and non-digital - Responsibility for the media planning and budget allocation for all performance campaigns (media budgets up to 200k € p.m.) - Implementation of dashboards with clear KPIs and defining benchmarks in order to optimize campaigns efficiently and effectively
- 1 Jahr und 3 Monate, Nov. 2020 - Jan. 2022Sony Music Entertainment Germany GmbH
Senior Product & Online Marketing Manager
- responsible for all digital marketing strategies and operations in GSA (including Google / YouTube, Facebook, Instagram, Twitter, TikTok, Homepage, Newsletters) - marketing strategies in GSA, exploiting them on international side - escalating awareness, interaction, conversions through all digital channels - improving efficiency of our digital campaigns through all channels globally - new innovative projects to extend value creation process - product management of Sony Classical
- 2 Jahre und 9 Monate, März 2018 - Nov. 2020Sony Music Entertainment Germany GmbH
Product Manager & Online Marketing Manager
- management of products of Sony Classical - creating and implementing marketing strategies in GSA, exploiting them on international side - responsible for all digital channels for communication and their strategies - management of all digital marketing strategies and operations in GSA (including Google / YouTube, Facebook, Instagram, Twitter, Pinterest, Homepage, Newsletters, etc.) - improving and implementing new innovative projects to extend value creation process
- 6 Monate, Okt. 2017 - März 2018
Product & Digital Manager
Edel Germany GmbH
- management of products of the labels Berlin Classics and MPS - international marketing strategies - responsibility for all digital channels and strategies of the label
- 1 Jahr und 4 Monate, Juli 2016 - Okt. 2017
Digital and Social Media Manager
Edel Germany GmbH
- management and development of all social media channels of the labels Berlin Classics, Neue Meister, MPS - creation of international digital marketing plans - setup of a modern digital infrastructure to maximize data-driven marketing and performance marketing - setup and implementation of new marketing tools
- 11 Monate, Sep. 2015 - Juli 2016
Junior Product Manager
Edel Germany GmbH
- Coordination and planning of products - international marketing planning - marketing strategies for labels that are distributed internationally
- 1 Jahr und 1 Monat, Sep. 2014 - Sep. 2015
Freelance collaborator
WDR Köln
- 6 Monate, März 2014 - Aug. 2014
Marketing Internship
WDR Köln
brand development of the WDR Klangkörper in social networks online communication strategy of the WDR Klangkörper
- 2 Monate, Jan. 2013 - Feb. 2013
Internship
WZR Wülfing Zeuner Rechel
media rights marketing rights contracting
Ausbildung von Michael Ziethen
- 5 Monate, Sep. 2013 - Jan. 2014
Business Administration
University of Greenwich
- 3 Jahre und 8 Monate, Aug. 2011 - März 2015
Medienmanagement, Musikmanagement
Macromedia Hochschule für Medien und Kommunikation
Musikmanagement Kommunikationsmanagement Medienmanagement Projektmanagement Medienbranche Musikbranche
- 2005 - 2011
Jungstudium, Hauptfach Violine
Hochschule für Musik Detmold
Musiktheorie Musikgeschichte künstlerische Ausbildung Repertoirekenntnisse
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
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