Thomas Eng

 Develop a strategic, global communication contact strategy to “welcome, educate and inform” our reps at each critical touch point ensuring they have the tools to succeed  Implement key marketing strategies and develop high-impact marketing communications to promote the company’s global brands (TOEFL and TOEIC) to our international rep network  Manage a global marketing budget of over $ 12M and created a new effective internal process in balancing actuals vs. forecast  Spearhead a redesign of our Share

Acquisition Marketing Manager (2004 – 2006)  Marketing owner of the company’s Medicare product lines  Developed annual marketing strategic plans to improve enrollment and disenrollment goals  Created the “$0 plan premium” campaign that has been copied by NY market competitors  Managed all acquisition and retention marketing initiatives (advertising, direct mail and member communications) from development to execution