Thomas Shell

Basic

Employee, Director - Seller Platform, Tremor Video GmbH

New York, United States of America

Skills

Digital Media
Social Media
Mobile Innovation
Creative Copywriting
Strategy and Planning
Platform Sales
Ad Tech
Videotechnik

Timeline

Professional experience for Thomas Shell

  • Current 4 years and 5 months, since May 2017

    Director - Seller Platform

    Tremor Video GmbH

  • Current 5 years and 4 months, since Jun 2016

    VP Business Development

    VideoTela

    Programmatic Video Sales and Consulting

  • 1 year, Jun 2016 - May 2017

    Head of Sales

    Dailymotion

    • Lead Direct and Programmatic Sales Team • Write Regional Sales Strategy for Buying Divisions • Create and Pitch Curated Marketplaces for strategic PMP’s • Educate EU Teams on North American Standards • 22.3 € On Target Goal Direct & Programmatic • Built 1st Party Data Strategy to Couple w/ 3rd Party DMP IP Segments • Evaluate Ad Tech Providers (SSP’s, DMP’s, Measurement Partners, Verification Tools)

  • 2 years and 2 months, Apr 2014 - May 2016

    Account Executive - Platform

    SpotX (RTL)

  • 2 years and 2 months, Mar 2012 - Apr 2014

    Sales and Marketing Consultant

    Freelance

    -Freelance consulting for vendor sales optimization -New Business Media Optimization -Emerging Media Tactical Alignment -Client Management -Organizational Staffing Education - Ad agency account strategy

  • 9 months, Sep 2012 - May 2013

    Digital Media Director

    Initiative

  • 7 months, Oct 2012 - Apr 2013

    Digital Media Lead for USAA

    Digital Media Lead for USAA

    Rebuilding digital structure of USAA media · Invoking operational best practices · Establishing day to day process documents and templates · Cross Channel Upfront Strategic Direction · "What's New In Digital" staff newsletter · Mobile/Tablet Media Alignment · R&A Methodology Development · Staff Consultant/Client Education · Emerging Media Agency POV's

  • 10 months, Apr 2011 - Jan 2012

    Associate Media Director

    Mindshare

    • Manage Overall Strategic Direction for North America • Write and Develop Point of Views for SAP • Develop and Grow Staff Teaching Media Solutions • Discover and Evaluate Innovative Media Tactics • Develop and Invoke Best Practices • Supervise Department Staff of 7 • Represent Agency and SAP at Trade Events • Synthesize Program Results for Case Studies

  • 11 months, Jun 2010 - Apr 2011

    Media Supervisor (Head of Digital Media)

    Doremus

    • Day to Day Supervision of All Clients • Presentation Media Strategy Decks • Educate off-line Media Teams and Account Management • Discover and Evaluate Innovative Media Solutions • Participate in New Business Pitches • Oversee Department Staff • Represent Agency at Industry Events • Work & Coordinate NA/EU Campaigns

  • 2 years and 5 months, Jan 2008 - May 2010

    Media Supervisor

    Interpubic Group

    • Day to Day Supervision of Multiple Clients • Presentation of Pre and Post Campaign Decks • Lead Development of Strategic Media Recommendations • Collaborate with off-line Media Teams • Train/Develop/Educate Planning & Account Staff • Participate in New Business Pitches • Interactive Problem Solving • Integration of Cross Platform Strategies • Evaluate Vendors

  • 1 year, Feb 2007 - Jan 2008

    Media Techology Analyst / Consultant

    Beyond Interactive

    • Trafficking & QA Media • Electronic Media Testing • Implementing Campaign Strategies • Devising Ad Spending Plans • DART/Doubleclick Software Maintenance • Creative Input • Organizing Campaign Launches • Research and Evaluate Rich Media Providers

  • 1 year and 6 months, Sep 2005 - Feb 2007

    Research Analyst

    Thirteen / PBS Broadcasting

    • Daily Rating Reports • Nielsen & Dart Software • On-Air Pledge Promotions • E-Mail Blasts • Creating/Updating Media Kits • Monthly/Yearly Programming Reports • Membership Support • On-Line tracking, Marketing One-sheets

Educational background for Thomas Shell

  • 1 year, Jan 2004 - Dec 2004

    Corporate Communication

    Fairleigh Dickinson University

  • 1 year and 11 months, Aug 2001 - Jun 2003

    Advertising

    University of South Carolina

  • 2 years, Sep 1999 - Aug 2001

    Economics

    Bergen Community College

Languages

  • English

    Fluent

  • German

    Intermediate

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