Tim Schneider

supporting the sales team in achieving profitable and sustainable market share growth within the sports specialty channel while simultaneously promoting and maintaining the adidas brand image in line with international initiatives.

development and execution of a holistic trade marketing strategy for respective wholesale accounts, implementation of an account-specific marketing plan (including digital, media, social media and POS executions), ensuring a positive impact on sell-in and sell-out KPIs through means of marketing measures, actively managing and overseeing account budgets

Community Management and Brand Communications for adidas Football Central (Germany, Austria and Switzerland) with focus on Key City Berlin. Coordination of focussed Product Launches and Implementation into Marketing Activations.

Project Management for adidas GLITCH including Community and Influencer Management, planning and execution of communication concepts, reports and alignments with the adidas Global Business-Unit.

Social Media Management for adidas Football Channels, Production, Coordination and Creation of 2D- and 3D-Content, Community Management, Supporting the Implementation of Digitalization strategies into Activation Concepts.

Online Marketing and E-Commerce Activations, Media Planning, Online and E-Commerce Analytics, Adaption and transfer of Brand Communication Guidelines into Execution.

Account Management for Intersport and Sport2000 in Central (Germany, Austria and Switzerland), Planning and Implementation of Incentives at Point-of-Sale, Creation of Marketing Style-Sheets for Instore and Online, Creation of Marketing Booklets, Concept Creation for Key Campaigns.

Introduction and On-Boarding to new Products for Sales Staff, Sales Conversations, Implementation and Execution of Marketing activations at Point-of-Sale.

Marketing with focus on internationally operating companies.

Business Administration & Management with focus on the sports market