Basic
Tobi Fink
Angestellt, Lead Product Marketing Manager (Racing), Zynga
London, Vereinigtes Königreich
Timeline
Professional experience for Tobi Fink
Current , since Sep 2020
Lead Product Marketing Manager (Racing)
Zynga
Leading a multidisciplinary marketing team responsible for the Racing business of Zynga / NaturalMotion. Defining top level communication and branding strategies as well as identifying and pursuing new licensed partnerships. Pushing new initiatives to unlock growth for the project.
Current , since Mar 2019
Senior Product Marketing Manager (Racing)
NaturalMotion Ltd / Zynga
Brand management (on-/offsite) of several mobile games with a genre focus on Racing. Project: CSR2 (most successful mobile racing game by revenue)
1 year and 7 months, Sep 2017 - Mar 2019
Product Marketing Manager
NaturalMotion Ltd / Zynga
Brand management (on-/offsite) of several mobile games with a genre focus on Racing and Action / Strategy. Projects: CSR2, Dawn of Titan
1 year and 9 months, Dec 2015 - Aug 2017
Product Marketing Manager
Goodgame Studios
Brand management (on-/offsite) of several mobile games with a genre focus on Strategy and Simulation Projects: Big Farm: Mobile Harvest, Empire: Millennium Wars, Infernals: Heroes of Hell
2 months, Oct 2015 - Nov 2015
Product Marketing Manager
InnoGames GmbH
2 years and 2 months, Sep 2013 - Oct 2015
Trainee Product Marketing Management
InnoGames GmbH
2 years and 11 months, Oct 2010 - Aug 2013
Trainee
Warner Music Group Germany Holding GmbH
Innerbetriebliches Traineeprogramm mit Schwerpunkt Marketing und Controlling
Educational background for Tobi Fink
2 years and 2 months, Sep 2013 - Oct 2015
Corporate Communication
Fachhochschule für Oekonomie & Management Hamburg
Master Thesis: Unternehmen als politische Aktivisten - Quantitative Analyse des Einflusses von Corporate Social Responsibility Maßnahmen auf die Markensympathie unterschiedlicher Zielgruppen am Beispiel der "Legalize Gay“ Kampagne von American Apparel.
3 years, Oct 2010 - Sep 2013
Business Administration
HSBA - Hamburg School of Business Administration
Bachelor Thesis: Qualitative Werbewirkungsanalyse von TV-Kampagnen für die jugendliche Zielgruppe am Beispiel des Viva„All Eyes On…“ Spots und Ableitung von Handlungsempfehlungen
Languages
German
First language
English
Fluent
Spanish
Basic
Dutch
Basic