Verena Strunk-Wenzl

Entwicklung und Umsetzung eines umfassenden, zielgruppenspezifischen B2B-Marketingplans – online sowie offline – mit dem Ziel der Lead Generierung und Erhöhung der Brand Awareness, Konzeption, Steuerung und Ueberwachung der in- und outbound Aktivitäten (Email, Telemarketing, Events, Content Marketing, Social Media), Agenturauswahl und Steuerung, Kampagenenerfolgskontrolle und -optimierung mittels KPIs, Budgetverantwortung und -steuerung.

- Implementing and initiate demand generation marketing campaigns (telemarketing, e-mail campaigns, direct mail) - planning and executing campaigns (segmentation, targeting, customer insight) - develop and deliver campaign briefs - develop demand gen marketing plans, evaluation - feedback, brief, manage and hold to account relevant marketing agencies - managing results and reporting these to the Marketing Manager on regular basis - work closely with Digital Marketing Lead & other Marketing Executives

• Executing demand generation programs with extensibility across regions • Supporting the generation of a pipeline • Tracking and reporting all field marketing activity • Deliver against company revenue and marketing program target

Inside Sales & Marketing of IBM Software

Marketing Segment Plan development, perform Routes to Market Planning, Manage Pipeline & Root Cause Analysis, Apply Sales Concepts, Activities & Processes, Stakeholder Management

Sales Support, Marketing

Political Communications & Advertising, Media Economics, Media Critics, Corporate Communications, Mediamanagement, News Bias, Framing