Tobias Keller

In charge of - a €30Mn budget, - a 240 strong marketing team (70 in HQ, 20 in regions, 150+ in local offices), - all aspects of ESET global marketing, including vision/purpose/strategy, positioning/key messaging, segment/product/brand/partnership/channel marketing, offerings/launches, analyst/tester relations, content/account-based marketing, programs/campaigns/events/ social media, and pr/crisis management; - global scope and prio markets US, UK, DACH, FR, IT, JP, AU, BR.

Role: Acquire new clients and projects in advisory/transaction advisory, lead project delivery (project teams of 10-20) Clients: Telecom, media, technology, and industry clients seeking ‘digital-ready’ strategies Region: 23 CSE countries incl. Germany, Baltics, Visegrád Four, Balkan, Bulgaria, Romania, Greece, Turkey Engagements: Leading projects in strategic innovation, digital transformation, corporate finance strategy, commercial DD, IOT and ICT driven revenue growth strategies

Goal: increase telco & new revenue (Cloud, Big Data, Digitalisation, M2M) Focus: Drive strategic consulting & marketing engagements. Lead joint bizdev & ecosystem creation projects Region: CEE & Nordics - 24 countries, incl. Scandinavia, Baltics, Poland, Czech, Austria Engagements: DT, Vodafone, Orange, TeliaSonera, Telia, Telenor, and industry partners from financial, automotive, healthcare, energy, B2B sectors Results: vertical strategies approved; generated significant new business leads & sales

Since March 2013: In addition "Head of Marketing", Region Western & Central Europe Responsible for Corporate Strategy & Strategic Marketing Engagements with CXOs of top 20 operator customers in the region (16 Countries) Since January 2012: "Head of Strategy & Business Development", Customer Unit Central Europe Responsible for Strategy Development, Strategy Execution, New Business Development, New Business Models, and M&A in the customer unit (8 Countries)

1/2009-6/2011 Telefónica O2 CZ, Prague SME Marketing Director: Accountable for €350Mn Rev p.a. & P&L - Managed team of 15, reporting to CZ Board - Responsibilities: strategy, propositions, customer experience, commercials, financials - Key results: Improved net customer acquisition & satisfaction 10/2007-12/2008 Telefónica O2 Europe, London Senior Manager, Strategy - Drove strategic initiatives & budget planning with O2 CZ & SK - Lead successful O2 SK “simplicity” positioning & proposition

As principal consultant, responsible for - customer/project acquisition - build-up of telecom practice - high quality multi-project delivery and team management

Responsible for telecoms, tourism & automotive project management in Europe

Started as analyst post-university, promoted to associate, then to senior-associate. Responsible for delivery of projects in large telecom strategy, licence bid, and market entry projects for tier-1 telco operators (across Europe, USA, and North Africa)

Sponsored by Huawei, I completed a half year professional course on „Future Marketing for Technology & Cloud Solutions“, partly in Shenzhen, partly remotely in Europe.

Extended „Business Marketing“ executive course at Kellogg, with focus on innovative approaches to create sustainable differentiation in commoditising business markets.

Sponsored by Telefónica, I completed two month-long executive courses in the company’s in-house MBA-like programme on „Future Operator Differentiation“ and „Advanced Customer Relationship Management“.

Final Marks: 1,4 (sehr gut) and First Class