Tobias Scholz

As owner of Tobes Consulting, I advise and consult multiple businesses in the igaming, sports and consumer goods industries

As the Head of DACH I have the overall responsibility for the P&L in the DACH region. I work closely with the CMO to align with overall company targets and am then responsible to deliver results in accordance with set budget and targets. A key part of my role is to launch and grow the sports book brand LeoVegas SPORT in the DACH region.

My role at VICE is to establish and set up relationships between VICE and it’s creative agency arm VIRTUE, football clubs throughout Europe and sponsors in order to create branded storytelling content. I use my Marketing knowledge to consult on how best to market the content and increase reach through Influencer Marketing and highly targeted media strategies (earned and bought).

At Beats by Dr Dre, a division of Apple, I was responsible for the overall strategy and execution of all Marketing activities in Germany plus 9 neighbouring markets. I set up a team consisting of creative, media, social media, PR and content production agencies as well as consultants to drive all Marketing activities, events and activations. I launched a number of highly successful TTL campaigns, incl. “An Deiner Seite” and “The Game Before The Game” and extended those into all sales channels.

As Senior Marketing Manager, I was responsible for the Mobile Broadband portfolio at Vodafone Germany. I primarily developed and executed annual operating plans and Marketing propositions focusing on customer acquisition across all sales channels. Other responsibilities ranged from device management and Marketing of hardware (tablets and other MBB devices) to managing campaigns, activations and go-to-market programs.

Managing a team of 3 Marketing managers, I was responsible for the end-to-end Marketing management of the Mobile Broadband product category at Optus. I oversaw the continuous evolution of the Mobile broadband portfolio to ensure it stayed differentiated and competitive as well as a strong number one challenger in the market. I developed customer propositions that went beyond the rate plans themselves to include digital add-ons, popular MBB devices and more.

As Marketing Manager Mobile VAS, I was responsible for all value added services, international calling and roaming as well as insurance across all of Mobile at Optus. Due to a changing mobile market I was asked to head up the Mobile VAS portfolio to drive ARPU (average revenue per user) and increase customer experience. I managed a team of two Marketing managers to drive revenue stimulation and penetration of the Mobile VAS portfolio.

Leading a team of 6, made up of Marketing managers, Marketing executives and a graphic designer, I led all Channel Marketing activities to drive sell-through. This included the creation and production of POS, collateral and digital for all Optus sales channels, incl. Retail (direct & indirect), Telesales, door-to-door and online.

As Product Manager Consumer Goods, I managed the product life cycle and strategic Marketing for 3 different product categories. Day-to-day work included market research, analysing trends and sales performance, pricing, project management, new product development and launch. I liaised with market research and advertising agencies to create innovative promotions and advertising campaigns I also developed and executed activations, product collateral and trained Sales staff on the products I managed.

As Account manager I looked after 3 main clients: Yakult (health food), Thalys (transportation) and ERGO (insurance). I was responsible for creating above-the-line (mainly radio, TV and print) and innovative below-the-line advertising campaigns (mainly internet, digital and mobile) for my clients.

As apprentice at Bayer China, I learned how successful businesses are run - both theoretically, attending business scholl 2 days a week, as well as practically, rotating across all business divisions within company, assisting in Sales and Marketing. I spent lengthy periods assisting Product Managers, esp. for Makrolon and Aspirin and prepared sales reports, market research and go-to-market presentations.

Economics for Management, Financial Management, Marketing Management, New Product Development, Managing People, Organisation Analysis and Design, Buyer Behaviour, International Marketing Management, Strategic Management, Advanced Marketing Management, Marketing Research, Marketing Channel Management

Capital Markets and Corporate Finance, Microeconomic Theory, Macroeconomic Theory, Marketing Principles, New Product Development

Economcs and Law, Marketing, Communications, Advertising, Sales Promotion, Public Relations, Advertising Design and Production, Thesis: Brand Management as basis for Image Design and Marketing of people

Business Administration, Accounting, Automatic Data Processing, Economics