Tom Choske

-Create testing plans across paid social, organic search, and paid search. -Establish and grow vendor relationships with Google, Yahoo, Facebook, Twitter, and others. -Manage $14 million paid search and paid social budget for client. -Work to cross-divisionally align testing and best-practices. -Work with external and internal stakeholders to generate case studies for new products.

Choske Consulting, LLC is a premier provider of business, marketing, online, and political consulting looking to move our region and country forward, one client at a time!

Freshwater Transit works to improve transit in Southeast Michigan and throughout the state. We are Detroit-born and bred with years of experience and a passion for making a difference. At Freshwater Transit, we partner with public and private entities to consult on a wide-range of transit areas, such as route planning, community needs assessments, project implementation, and operations management.

-Helped Core3 become a Google AdWords Certified Partner as well as Bing Ads Accredited. -Published on Core3's corporate blog. -Manage and report on Pay Per Click (PPC) marketing programs for all clients on Google, Yahoo, and Microsoft. -Provide full-service Google Analytics consulting to businesses of all sizes.

-Report on and manage Pay Per Click (PPC) marketing programs for all clients on Google, Yahoo, and Microsoft. -Provide full-service Google Analytics consulting to businesses of all sizes. -Actively work with sales force in engaging leads on Brand Labs’ services and competitive advantages. -Conduct and originated comprehensive ‘Marketing Roadmap’ program for businesses to provide overall e-commerce and marketing strategies to clients while driving revenue for Brand Labs. -Cooperatively manage employees

-Provide technical support on phones, chat, and by e-mail to clients on the AdWords program. -Offer consultative solutions to clients to help grow their business and more effectively utilize AdWords. -Create customized optimization proposals for clients to restructure their advertising in line with industry best-practices. -Engage clients in business-driven decision making and needs-based upselling to try to expand their market share and grow their business with us.

-Conduct extensive research for progressive policy agenda in areas of state investment policies, economic development, public safety, alternative energy, and others -Attend meetings to coordinate policy with political goals, relevant governmental and non-governmental organizations, and other legislators. -Manage media relations through press release construction, interview scheduling, interview preparation, and scripting shoots for TV and radio PSA’s. -Managing the Senator’s contact database

Based out of United States Embassy in Berlin, I worked with German and American firms to facilitate American exports to Germany. I conducted market research, handled inquiries at trade shows, and synthesized market information into reports. Business was conducted both in English and German.

In my internship, before I was hired on, I did many of the same tasks as my current job, such as attending congressional sessions/committee meetings, organizing events (Town Halls), manning the main telephone line, undertaking various constituent service tasks such as support letters/tributes/etc…, researching legislation, and working on media management.

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