Tra My Heinemann

Drive the development and implementation of global pricing strategies for existing and new product & services within Business Area Deliver clear price positioning and price differentiation strategies across product portfolio and their lifecycle In coordination with other Pricing Managers, facilitate the process to set and manage list prices and review discount structure Facilitate and support price maintenance and compliance through delivery of regular pricing performance reports and in-depth analysis

•global implementation of pricing within the Bioprocess Services group •design of analytics and data-led strategic direction for the product teams •set up an efficient system of price indicators at local and global level •analyze international pricing and discount levels for product groups •evaluate, optimize and support in implementing pricing strategies •implement, coordinate and establish relevant pricing policies •collaborate on global projects and work together with Sales, Marketing and Controlling

Gather data and create monthly management reports on important business KPIs in the areas of product management, supply chain and procurement. Work with product management team to provide insights into product performance and supply status. Build automatic reporting tools using Excel macros, Analysis Office and PowerPivot to support business decision-making process. Coordinate pricing process at business units and owner of an userfriendly pricing list as communication tool to regional salesforce.

Central contact point for all commercial marketing activities worldwide such as promotional materials and pricing guidelines. Global reporting and controlling: completed monthly and quarterly analyses for product segments, key accounts and regions. Provided business forecast figures. Implementation of Business Strategies: kept track of growth opportunities and monitored business performance. Monitored market development and competitive activity.

Designed marketing materials for multiple industries Updated target pricing for different product lines Supported with monthly reporting Created and managed a team-collaboration platform Developed a competitor pricing tool to support salesforce Created a sales development file to support pricing decisions Developed a communication planning

Developed key product documentation Supported the set-up of UVP tool for salesforce Supported in daily business of product management Supported the development of sales ramp-up plan Supported the development of strategic product profiles Analyzed and interpreted of aroma related import- and export statistics

Preparation of research papers and class assistance for Prof. Dr. Rainer Busch, International Marketing Department

Took part in a project about e-commerce Developed business model and conducted market research for launching a new application on mobile phone

Responsible for the market entry research for the company's new product line into Finnish and Nigerian markets Coordinated market data and marketing strategies

Price and Product Management Sales Management and CRM Marketing Strategy