Tuca Zhao

•Lead the overall business strategy and growth of a fast-growing, TikTok-focused social commerce agency, expanding into a multi-platform marketing model across TikTok, Instagram, and Shopify ecosystems •Scale the company from 1 to 8+ active clients within 3 months (+700%), across fashion, F&B, and cosmetics sectors •Drive company-level revenue impact by supporting clients to achieve £10,000–£100,000 monthly revenue per account, with campaign ROI reaching 4–12x •Define and implement commercial service mo

Spearheaded the growth of 6-10 TikTok Shop accounts, achieving GMV increases ranging from 30% to 500%, with all accounts reaching peak performance during Black Friday campaigns. • Build strong client relationships as the primary point of contact, to ensure alignment with their goals and expectations. • Grow brands and increase brand visibility by monitoring overall account performance, Leveraging data analysis to deliver tailored strategies for clients across various timeframes. • Lead end-to-end operation

Supported the growth and operational excellence of 5 TikTok Shop accounts, laying a strong foundation for improved sales performance and client satisfaction. - Guided and reviewed short-form video and livestream content creation, ensuring account engagement and driving steady growth in followers and audience engagement. - Managed shop operation metrics, addressing violations and appeals to maintain high shop scores and ensure healthy performance. - Coordinated and executed affiliate marketing campaigns, en

•Delivered excellent customer service in a fast-paced, high-profile environment, interacting with international audiences. •Assisted with front-of-house operations, enhancing guest experiences during live performances.

- *Chinese Restaurant* is an A-list reality show, regularly ranked at the top, with an average of 150 million views per episode. Filmed in Thailand, Italy, France, and China, it was nominated for and won several prestigious industry awards, including Best Variety Programme [nominee] at the 26th Magnolia Awards. - Managed the entire production process, including script creation, casting, shooting coordination, post-editing, and broadcast, as the third line of responsibility overseeing approximately 30 direc

- Assisted in the development of storylines and creative structure for the show, ensuring the content aligned with the overall vision. - Responsible for writing scripts for individual episodes, maintaining consistency and tone across the series. - Supported the casting process by coordinating auditions and liaising with talent agents to ensure the right fit for the show. - Played a key role in one-on-one communication with celebrities and their agents, managing expectations and fostering strong relationship

- Selected as one of a few interns after a competitive process, quickly advancing from assistant to independent contributor. - Contributed to three projects, including a reality TV show, a large-scale live gala, and a competition show. - Assisted with post-editing and production of news reports, scriptwriting, scheduling, and inter-departmental communication.