Umiar Alam

 Designed and deployed multiple analytical products using Snowflake and Salesforce as data sources and visualisation in Power BI.  Creating and maintaining dashboards for quality of contacts, channel performance, booking and C level insights  Introduced Caplena AI tool, automating customer feedback analysis and reducing manual QA efforts  Creating one truth version of data by aligning global KPIs  Assisted in CLV analysis and churn prediction model development, integrated into Flix Labs' strategy

I led the migration from xDSL to FTTH and crafted a digital journey for subscribers using analytics to predict dormancy and develop CVM plans. Improved the BTL portfolio, filled ATL gaps, and managed end-to-end product delivery, securing financial approvals. Established post-campaign reporting and lifecycle journeys, optimized ARPU segments, and drove revenue with targeted campaigns. Spearheaded a churn prevention project with S&D and GEO marketing, identifying and resolving dormancy sources effectively.