Stephan Faeh

Hold overall strategic, commercial, and operational program lead to support major strategic company KPIs, overseeing a budget of >15 mCHF Manage up to 25 people on project level in a lean-agile IT environment Coordinate governance, risk management, change management, and business process management Cooperate with Business Intelligence to create ML/AI model

Onboard and manage junior members of the CBM team to support commercial strategy Drive digital product marketing activities Initiate and coordinate programs and campaigns to decrease digital product churn

Led marketing, corporate communications, and business development initiatives in Europe / Developed and executed comprehensive marketing strategies / Developed market segmentation, product positioning, and content strategies / Social media marketing / Measured and evaluated campaign KPIs Achievements: Defined and optimized marketing automation processes / Implemented and managed a pan-European influencer program / Reduced product churn by 25%

Created overall marketing strategies, product profiles, competitive analysis, lead generation, and loyalty projects for ERP, MES, and SCM product lines / Worked with product management, sales, and business development to optimize product roadmaps / Liaised between U.S. and European marketing / Defined strategies for influencer and content marketing Achievements: Managed up to 4 marketing team members, depending on project scope / Implemented new sales and marketing funnel / Increased lead inflow by 15%

As a freelance marketer, I designed, planned, and executed a customer marketing project for Wegelin & Co., one of the oldest private banks in Switzerland. Aiming at creating substantial content for a direct marketing publication, I implemented the corporate communications strategy, and wrote and published a total of 10 pamphlets about the bank’s investment and communication strategy since 1909.

With the goal of helping start-up companies cutting the red tape and entering their markets successfully, I co-founded a consulting business where I fulfilled the role of head of marketing, creating innovative business and go-to-market concepts for our clients.

Economic history of the United States; US macroeconomics