Valeria Chyhirova

• Delivering IC plans and initiatives through a variety of channels to the 1000+ Group IC ABB co-workers (org. announcements, newsletters, press release alerts, surveys). Updating Group internal news portal (+100 000 ABB employees). Pre-publication checks. • Developing and maintaning dedicated campaign portals/web pages with articles, videos, quizzes, photo galleries etc. • Monthly/annual statistics reporting to measure success of internal activity (qualitive/quantative analysis).

• Strong copywriting expertise; writing, editing, and maintaining articles, whitepapers, press releases, case studies. • Website content management and administration. • Working closely with webdev/design teams on website projects such as website design and UX. • Collecting, analyzing, and reporting web analytics, monitoring web traffic/behavior, site conversions, and providing recommendations on improvements. • Working with medium to promote information about the Company to target customers.

- External industry research, leads database management, email campaigns management. - Expert copywriting, preparation of case studies, presentations, marketing reports. Marketing collateral (advertisements, flyers, website modification). - Company-wide PR activities and opportunities. Territory includes California and Nevada. - Assisting in planning and executing internal events, sports program, corporate educational programs, non-profits.

Course: Introduction to Social Networks Analysis

Business/Finance Management; Major in Corporate Communications

Web Design for Usability