Valerio Ronci

My main responsability in Bianchi is to win new business by managing key accounts and by winning new customers. I have P&L and human resources direct responsability.

When working at Izzo, I tripled the sales turnover in the assigned markets both through Key account management and through new customers acquisition. I managed all product lines: traditional coffee machines, prosumer coffee machines, coffee beans and coffee pods/capsules. I won new markets where the company did not operate and I developed partnerships with baristas and engineers to support local markets growth. I travelled for about 75% of total working time.

At Alfa, I significantly grew the sales turnover in the assigned territories by managing the key clients and by acquiring new clients (distributors and resellers). I managed both domestic oven and commercial oven category, developing the two business line on a multichannel scale. I won new markets where the company had not been selling and I developed valuable collaborations with demonstrator chefs. I travelled frequently.

I structured the export plan from scratch as the company had never been exported earlier. By identifying the markets with better potential, I won new business and realised substantial growth by the end of the first year. My sales activity was focused on developing collaborations with importers and distributors specializing in the retail market for speciality and imported products for both modern and traditional channel. I organised and actively participated in trade shows.

International Marketing & Sales