Dr. Vanessa Lurquin

Reorganized the sales team to adapt to the new organization: people management, implemented strategy with agressive targets - Development and execution of the sales and marketing strategies - Manage direct Sales of Confocal microscopes and sample preparation instruments for Electron microscopes in Europe (30 people) - Identification, mapping of Core facilities & key institutes and development of a value proposition

- Direct models in West and South Europe (F, NL, BE, SP, IT, PT) 2015-2017 - High Growth Markets with direct (TR Brazil & India till 2014) and indirect models 2013- 2017 - Development and execution of the sales and marketing strategies - Development in a compliant way of a reliable distribution network (North/Eastern Europe, Middle East, Africa, Latin America

Commercial Operations Management (Eastern Europe, Middle East, Africa, Central Asia, Latin America and Caribbean): - Evaluation of market potential, opportunities or threats and analysis of competitors’ activities Management of Distribution Partners - Organization of Business Reviews with major Partners on a regular basis - Constant monitoring of distributor performance against targets – market shares and sales and ensure attainment of business targets

- Preparation of quotations and complete solutions for internationally financed projects/tenders - Co-ordination of proposals to export traders, UN-Organisations and international tenders - Enhancement of turnover with key accounts (e.g. NATO, UNICEF, WHO, UNO, other NGO’s, exporting companies) - Marketing activities

- Launch of new product lines for hospitals and research laboratories: evaluation of technical feasibility, definition of the marketing plan (market analyses - definition of product specifications - study of competition - definition of targets, budget, positioning, pricing - identification of the applications - preparation and planning of launching - developement of tools for sales) - Interface between market, R&D, production and suppliers - Maintenance and support of existing products

1- Sale of technology products (widefield microscopes and confocal microscopes) for research laboratories and hospitals. 2- Participation in elaboration of the European marketing plan development and definition of French marketing actions. Sales in 2003: 300 K€, in 2006: 1000K€

Certificate on management of french legal Entity