Vanessa West
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Vanessa West
- Current 3 years and 8 months, since Oct 2022
Explore new countries and cultures
World Travel
Fulfillment of my dream of world travel.
I lead and coordinate the National Consumer Activation team. We are responsible for innovative and impactful campaigns, added-value-concepts and special packaging launches. I create and develop brand marketing strategies with my team and the Head of Brand Marketing to fulfill the needs of the german market.
As Brand Marketing Specialist, I am responsible for the development and implementation of innovative and forward-thinking cross-functional consumer & product activations in-store and across all digital channels.
- 1 year and 1 month, Mar 2019 - Mar 2020
Creator and host of the "Green Vibes - Sustainability Podcast"
ProSiebenSat.1 Media SE / Starwatch Entertainment GmbH
Let's talk about why sustainability is not boring! Vanessa West interviews entrepreneurs who are truly on fire about sustainability. This podcast shows easy ways for sustainable living.
Multiple project assignments of about 10-16 weeks with reference to the topic of “Digitalisation” - Product Management (Seven.One Media) - Digital Campaign Management (Seven.One Media) - Digital-out-of-Home (7Screen) - Content Marketing (AdFactory) - Strategic Marketing (ProSiebenSat.1 TV Deutschland ) - Central Marketing (ProSiebenSat.1 TV Deutschland ) - Influencer Marketing (Buzzbird GmbH) - Performance Marketing (ProSiebenSat.1 TV Deutschland )
- 4 months, Oct 2017 - Jan 2018
Junior Communication & Marketing Manager
Media Carrier GmbH
Development and implementation of marketing and communications strategies and activities for Media Carriers Media Box, a digital library that offers newspapers and magazines to tourism companies (Lufthansa, Swiss, Oman Air, Radisson Blu, Mandarin Oriental etc.).
- 1 year, Oct 2014 - Sep 2015
Key Account- & Marketing Assistent for Germany, Austria and Switzerland
Stone Island
Manage relationship with clients and provide high standard of customer service and marketing support to the Stone Island organization. Skills and Qualifications: Customer Service, Process Improvement, Decision Making, Managing Processes, Staffing, Planning, Tracking Budget Expenses, Analyzing Information , Developing Standards, Help Desk Experience, Marketing
- 3 years, Sep 2011 - Aug 2014
Dual Study Programs at the adidas Group, Business administration (B.a.)
adidas Group
This was a rotational program between theory and practice at approximately three-month intervals. Each rotation lasted approximately 3 -6 months: - Brand Communication - Franchise - Business Development - Behavioral and Functional Learning - Merchandising - adidas Sport Performance Store
- 1 month, Apr 2011 - Apr 2011
Internship Retail
Strenesse AG
- 1 month, Apr 2011 - Apr 2011
Internship Project Management Apparel
adidas Group
Ausbildung von Vanessa West
- 2 years and 1 month, Oct 2015 - Oct 2017
Information-oriented Economics
Universität Augsburg
Master Thesis: The influence of 3D brands on brand valuation – an empirical study Major: Marketing Minor: Coporate Governance
- 5 months, Jan 2013 - May 2013
Marketing/Marketing Management, General
Universidad Pablo de Olavide, Seville
Semester abroad during my dual studies
- 3 years and 1 month, Sep 2011 - Sep 2014
Business Administration (Focus Trademarketing)
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor Thesis: The development of a CRM system for Franchise Stores of the adidas AG
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Spanish
C1 (Fließend)
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