Vasudeva Morcha

Expertise in Automotive HMI and Display technologies with strong experience in automotive mechatronics product development from concept to SOP. Proven in driving new technologies such as HMI controls, displays, e-Gear Shifter, Lighting, and touchpads. Experienced in CAD design, concept and assembly reviews, supplier coordination, and manufacturing feasibility for series production. Acts as key customer interface and leads cross-functional teams. Supporting RFQs and future business development.

CAD/CAE Design coordination with Off-shore teams of Marquardt India & HCL India for multiple projects. Also supported HCL Europe Automotive business development sale team.

Design and Packaging of Seat Belt Systems for global GM D2XX project. Technical project design reviews with OPEL, Germany & GM global locations.

Responsible for Design & Development of Global Entry Small Car (localization for Indian Market) components of Under Body, Floor Trims (Carpet Assembly). Benchmarking study of Competitor Vehicles (Small Cars) Cost reduction Ideas - Cost Estimation with design Modifications, Spec down through Value Engineering techniques.

CAD design of BIW – Closures, Side Frames and Under Body for several BMW programs. Worked onsite at BMW FIZ, Munich Germany Effective parametric modeling of BIW design in Catia V5 to support CAE Vehicle Safety team at SEAT R&D (VW group). Worked onsite at SEAT Barcelona, Spain. CAD Design & Modifications of Plastic Interiors, Air Bags and Seat Belts, Door Handles for different Tier-1 suppliers. Tolerance stack-up, Technical 2D drawings & BOM creations etc. VA/VE, Bench Marking & Reverse Engineering.