Basic

Sven Serr

Until 2018, Customer Data Analyst at Sales Department, BMW Group

München, Germany

Skills

Customer Relationship Management
CRM
Kundenbeziehungsmanagement
Marketing
Online-Marketing
Projektmanagement
E-Commerce
Vertrieb
E-Business
Business Intelligence
Datenbankmodellierung und -programmierung
Geschäftsprozessmodellierung und -optimierung
Berufserfahrung im In- und Ausland
Social Media
Social Media Monitoring
Statistiksoftware SPSS
Access
Google Analytics
SEO
Kundenbindung
Datenanalyse mit SPSS Modeler
Qlikview
Text Mining
Big Data
Reporting
Splunk
Big Data Analytics
Datenanalyse mit SPSS
IBM Watson
Kundenwertmodelle
SQL-Datenbanken
SQL-Abfragen
Data Analytics
Customer Insights
Customer Lifetime Value
Python
Tableau

Timeline

Professional experience for Sven Serr

  • Current , since May 2018

    Knowledge Management in Corporate Strategy Department

    BMW Group

    Enterprise-wide implementation of a knowledge management system as a central access point for data and insights in order to support data driven decision making at BMW Group. - Product Owner for the search engine application. - Identify user needs and management of requirement-oriented implementation. - Integration within the business processes. - Management of service providers and NLP Developers

  • Current , since May 2018

    Data Analyst at Corporate Strategy Department

    BMW Group

    Beeing part of the corporate strategy analytics team at BMW Group: - Analyzing data and visualize results to support strategic decisions. - Generating new insights by merging different data sources (customer data, vehicle data, market research data) - Preparation of market research data assets to maximize utilization and accessibility throughout the organization.

  • 4 years and 3 months, Feb 2014 - Apr 2018

    Customer Data Analyst at Sales Department

    BMW Group

    As a customer data analyst at BMW Group I was responsible for creating better customer understanding and support data driven decision making by providing meaningful data analyses using Python, SPSS Modeler, Tableau, etc.: - Ad hoc analysis & statistical models for customer lifetimevalue, segmentation and customer retention. - Develop existing and implement new reporting tools. - Identify new strategic opportunities and recommend actions supporting the customer strategy.

  • 7 months, Mar 2012 - Sep 2012

    Praktikum CRM/Marketing

    RENNtech-Mercedes, Palm Beach, USA

    Durchführung einer nordamerikaweiten Emailkampagne, Implementierung Newsletter, Monitoring und Reporting der Marketingaktivitäten

  • 9 months, Oct 2010 - Jun 2011

    Werksstudent E-Commerce

    mp Vertriebs GmbH

    Suchmaschinenoptimierung (SEO), Online Marketing, Konzeption des psi24.com Newsletters, Kalkulation von Verkaufspreisen, Erstellung und Veröffentlichung von Angeboten.

  • 9 months, Dec 2009 - Aug 2010

    Zivildienstleistender

    Evangelische Kirchengemeinde Köln-Kalk

    Betreuung von Kindern und Jugendlichen, Hausmeistertätigkeiten

  • 3 years, Oct 2006 - Sep 2009

    DHBW Student

    mp Vertriebs GmbH

    Tätigkeiten in den Bereichen Marketing, Vertrieb, E-Commerce, Controlling und Rechnungswesen.

Educational background for Sven Serr

  • 5 months, Mar 2020 - Jul 2020

    Data Analytics

    Udacity

    This Data Analyst Nanodegree programm consists of 4 courses, where I learned to organize data, uncover patterns and insights, draw meaningful conclusions, and clearly communicate critical findings. Therefore I developed proficiency in Python and its data analysis libraries.

  • 2 years and 10 months, Oct 2010 - Jul 2013

    Kundenbeziehungsmanagement (KBM) / Customer Relationship Management (CRM)

    TU Chemnitz

    Marketing, Wirtschaftsinformatik

  • 3 years, Oct 2006 - Sep 2009

    Wirtschaftswissenschaften

    Duale Hochschule Baden-Württemberg

    Handel

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

neue und alte Kontakte
Ideen und Informationen im Bereich BI
Austausch zu CRM Analytics
Data Mining

Interests

Social Media (insbesondere Analytics)
CRM
Sport
Lifestyle
Reisen
Literatur.

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