Veronica Semeco

Lead team to create compelling brand content that moves the target audience and improves sales goals. Ensured the accurate execution of brands with creative ways of presenting information consistently across media.

Worked with copywriters, UX designers and producers to create concepts, interactive learning tools and videos used for pitching and winning new business. Collaborate with writers and illustrators to create magazine cover concepts. Conceptualize and pitch convention booth and surround sound themes and designs. Mentor Art Directors in the conceptualization and design of digital and print materials

Lead the team on the Art Direction and design of efficient and engaging concept ideas and digital tactics such as websites, emails and apps while ensuring brand continuity and enhancement features. Collaborate with copywriters and brand planners in creative concept and strategy development to build scalable marketing tools for digital portfolios of global products. Accelerate approval of design suggestions through high quality, effective creative presentation to stakeholders.

Designed logos and branded, scalable visual systems for clients ranging from national companies such as TIAA-CREF and Time Warner Cable to smaller ventures like Diamond Hill. Oversaw designers to ensure cohesiveness and accurate execution of branded material.