Vicente Rodriguez

Responsible for the overall leadership of the 2.5 billion dollar company’s cross functional initiative by coordinating the efforts of the Merchandising, Marketing, Community and Store pyramids to develop and execute strategies that better meet the needs of Mervyn’s Hispanic consumer base. Developed specific marketing, product, store environment and human resource strategies.

Responsible for the overall leadership of driving district business results through effective coaching of Store Managers in all merchandising, operational and team functions. Upholding the quality and productivity of all aspects of store sales and environments. Motivating and inspiring entire store teams to deliver high performance and results. Delivering maximum profits, sales, returns on investment, market share, guest goodwill and associate satisfaction.

Responsible for achieving store quantitative measures of performance in the following areas: maximizing sales and profit, achieving payroll and credit goals, reducing associate turnover and addressing shortage reduction. Developing short and long term store goals which drive staff and business development. Ensuring consistency of merchandising execution and operational processes within the store. Committing to outstanding service for customers by creating a store culture that is focused on exceeding the cus

Responsible for developing new merchandising and marketing strategies for touring Disney units. Managing proper merchandising placement, inventory and supply levels, and product enhancements. Ensuring the proper training and development of an executive team, as well as, an independent contractor team. Negotiating store locations at various sites and arenas throughout North America, and obtaining proper permits and permission to operate. Building positive relations with clients, vendor, and government repres