Christopher Latham

• Coordinate assortment strategy development & annual strategy review process • Coordinate planning processes and development of rolling product roadmap • Monitor budget KPI within the department, other holding departments and with local sales organisations • Steer PLCM and assortment productivity with category leaders • Steer/manage strategic projects for the development of the International Product Management department

Responsibility for the Photo & Video Supports Manfrotto brands in Germany - annual revenues exceeding €10m. • Channel specific marketing strategy and objectives for the categories, accounts and brands • Yearly budgets, with quarterly revisions & monthly forecast planning • Product launch strategy including communications. • Represent product and category at industry events • Highest average forecast accuracy in the company (69.5%) • +12% Revenue growth vs previous year in flat German market.

The position of Product Manager consisted primarily of product strategy and development as pertained to professional lighting supports & LED lighting. Led multiple simultaneous product development projects with full oversight responsibility. Additionally, the role encompassed management of the product portfolio (over 1400 active SKU’s) and phase-out strategy for end-of-line products.

The duties of Junior PM included project management support, market research and analysis, product innovation, pricing strategy, range management and marketing communications.

• Account management and sales • Brand marketing and events management • Database management for direct marketing • Design of online store auditing and training

Responsibilities across both sales & marketing including business development, account management, training and marketing. Experience using Salesforce for lead generation.

Focus on Strategy and leadership including; Business Decision Methods, Strategic Management, Strategic Marketing Management, Innovation Management, Strategy in the Sharing Economy, Digitial Strategy, Leading Transformation and Leadership Development.